{"id":9614,"date":"2022-10-05T12:38:00","date_gmt":"2022-10-05T04:38:00","guid":{"rendered":"http:\/\/blog.fsi.com.my\/?p=9614"},"modified":"2022-10-07T12:50:21","modified_gmt":"2022-10-07T04:50:21","slug":"ogsm%e8%ae%a1%e5%88%92%ef%bc%8c%e4%b8%80%e9%a1%b5%e6%90%9e%e5%ae%9a%e6%88%90%e5%8a%9f%e7%9a%84%e4%ba%ba%e7%94%9f%e6%88%96%e6%b1%82%e5%ad%a6%e7%9b%ae%e6%a0%87%ef%bc%81","status":"publish","type":"post","link":"https:\/\/blog.fsi.com.my\/?p=9614","title":{"rendered":"OGSM\u8ba1\u5212\uff0c\u4e00\u9875\u641e\u5b9a\u6210\u529f\u7684\u4eba\u751f\u6216\u6c42\u5b66\u76ee\u6807\uff01"},"content":{"rendered":"\n

\u5206\u4eab | Paul\u8c2d\u7ef4\u4fdd\uff08NAVIGATOR\u7279\u7ea6\u8f85\u5bfc\u4e0e\u54a8\u5546\u5e08\u3001\u5c45\u92ae\u76ca\u4eba\u793e\u4f1a\u670d\u52a1\u4e2d\u5fc3\u9752\u5c11\u5e74\u53d1\u5c55\u603b\u76d1\u3002\uff09<\/p>\n\n\n\n

\"\"\/
\uff08\u56fe | unsplash<\/a>\uff09<\/figcaption><\/figure>\n\n\n\n

\u4e3a\u4e86\u7cbe\u51c6\u8fbe\u6210\u76ee\u6807\uff0c\u8bb8\u591a\u4e16\u754c500\u5f3a\u7684\u4f01\u4e1a\u4f1a\u63a1\u7528\u201cOGSM\u4e00\u9875\u8ba1\u5212\u4e66\u201d\u4f5c\u4e3a\u6218\u7565\u89c4\u5212\u5de5\u5177\uff0c\u7528\u4e8e\u5236\u5b9a\u7ec4\u7ec7\u53ca\u4e2a\u4eba\u7684\u53d1\u5c55\u8ba1\u5212\u3002 \u5b66\u751f\u4e5f\u53ef\u4ee5\u8fd0\u7528OGSM\u8ba1\u5212\u8bbe\u5b9a\u4eba\u751f\u6216\u6c42\u5b66\u76ee\u6807\u3002<\/p>\n\n\n\n\n\n\n\n

\u81ea\u4e30\u7530\uff08Toyota\uff09\u57281950\u5e74\u4ee3\u521b\u9020\u51faOGSM\u7684\u96cf\u578b\u540e\uff0c\u7f8e\u56fd\u592a\u7a7a\u603b\u7f72\uff08NASA\uff09\u57281969\u5e74\u7528\u5b83\u5b8c\u6210\u767b\u6708\u4efb\u52a1\uff0c\u5b9d\u4fa8\uff08P\uff06G\uff09\u3001\u53ef\u53e3\u53ef\u4e50\uff08Coke Cola\uff09\u3001\u798f\u65af\uff08Volkswagen\uff09\u3001\u6b27\u83b1\u96c5\uff08Lor\u00e9al\uff09\u3001\u6d77\u5c3c\u6839\uff08Heineken\uff09\u7b49\u4f01\u4e1a\u4e5f\u63a1\u7528OGSM\u4f5c\u4e3a\u6267\u884c\u4f01\u4e1a\u7b56\u7565\u7684\u5173\u952e\u5de5\u5177\u3002<\/p>\n\n\n\n

OGSM\u6307\u7684\u662fObjective\uff08\u76ee\u7684\uff09\u3001Goal\uff08\u76ee\u6807\uff09\u3001Strategy\uff08\u7b56\u7565\uff09\u4e0eMeasure\uff08\u8861\u91cf\uff09\u3002\u4f01\u4e1a\u8ffd\u6c42\u6548\u80fd\uff0c\u56e0\u6b64\u9700\u8981\u4e00\u76ee\u4e86\u7136\u7684\u5177\u4f53\u884c\u4e8b\u5386\u53ca\u6267\u884c\u8ba1\u5212\u8868\u3002\u5fd9\u788c\u7684\u5b66\u751f\u4e5f\u4e00\u6837\uff0c\u9700\u8981\u5b66\u4e60\u5f88\u591a\u65b0\u4e8b\u7269\uff0c\u4f46\u540c\u65f6\u4e5f\u9700\u8981\u4f11\u606f\u65f6\u95f4\u3002\u56e0\u6b64\u5f53\u6211\u4eec\u628aOGSM\u601d\u7ef4\u8fd0\u7528\u5728\u5b66\u6daf\u4e0a\uff0c\u5c31\u80fd\u591f\u5e2e\u52a9\u5398\u6e05\u76ee\u6807\u3001\u5c11\u7ed5\u8fdc\u8def\uff0c\u5e76\u7701\u4e0b\u5927\u91cf\u65f6\u95f4\u3002<\/p>\n\n\n\n

O\u662f\u6700\u7ec8\u76ee\u7684\uff1a<\/strong>\u5b83\u662f\u6307\u5f15\u4f60\u5168\u529b\u4ee5\u8d74\u7684\u3001\u6b63\u786e\u7684\u65b9\u5411\u3002\u5b83\u53ef\u4ee5\u662f\u4f60\u804c\u4e1a\u3001\u5b66\u4e60\u6216\u751f\u6d3b\u4e0a\u7684\u4eba\u751f\u76ee\u7684\u3002<\/p>\n\n\n\n

G\u662f\u5177\u4f53\u76ee\u6807\u6216\u5b9e\u9645\u7b56\u7565\uff1a<\/strong>\u77ed\u671f\u76ee\u6807\u901a\u5e38\u53ef\u4ee5\u5206\u7232\u4e09\u79cd\uff1a\u4e00\u662f\u6bcf\u5e74\u76ee\u6807\uff08\u4f60\u51c6\u5907\u5728\u4e00\u5e74\u5185\u8981\u8fbe\u6210\u7684\u76ee\u6807\uff09\uff1b\u4e8c\u662f\u6bcf\u6708\u76ee\u6807\uff08\u4f60\u572830\u5929\u5185\u8981\u8fbe\u6210\u7684\u76ee\u6807\uff09\uff1b\u4e09\u662f\u6bcf\u5468\u76ee\u6807\uff08\u4f60\u80fd\u5728\u4e00\u5468\u5185\u5b8c\u6210\u7684\u76ee\u6807\uff09\u3002<\/p>\n\n\n\n

S\u662f\u9488\u5bf9 \u201c\u4eba\u3001\u91d1\u94b1\u548c\u65f6\u95f4\u201d \u4e09\u5927\u8d44\u6e90\u7684\u6267\u884c\u7b56\u7565\u6216\u884c\u52a8\uff1a<\/strong>\u76ee\u6807\u786e\u5b9a\u4ee5\u540e\uff0c\u7232\u4e86\u5b9e\u73b0\u76ee\u6807\uff0c\u5c31\u5fc5\u987b\u601d\u8003\u8fbe\u6210\u76ee\u6807\u7684\u7b56\u7565\uff0c\u5e76\u6839\u636e\u7b56\u7565\u5236\u5b9a\u51fa\u5177\u4f53\u7684\u884c\u52a8\u6b65\u9aa4\u3002<\/p>\n\n\n\n

M\u662f\u8861\u91cf\u6216\u53cd\u601d\uff1a<\/strong>\u968f\u65f6\u68c0\u67e5\u81ea\u5df1\u662f\u5426\u6309\u7167\u8bbe\u5b9a\u7684\u8def\u6807\u8d70\uff1f\u8fd9\u5176\u4e2d\u5305\u542b\u4e24\u4e2a\u5143\u7d20\uff1a\u8861\u91cf\u6307\u6807\u548c\u884c\u52a8\u8ba1\u5212\uff0c\u53ef\u7528\u6570\u5b57\u3001\u767e\u5206\u6bd4\u3001\u65f6\u9650\u3001\u8d1f\u8d23\u4eba\u7b49\u7ec4\u6210\u3002<\/p>\n\n\n\n

\u4f8b\u5b50\u53c2\u8003\uff1a<\/p>\n\n\n\n

\u662f\u4ec0\u4e48\uff1f<\/strong>What?<\/strong><\/td>\u8981\u4ec0\u4e48\uff1f<\/strong>What?<\/strong><\/td>\u505a\u4ec0\u4e48\uff1f<\/strong>How?<\/strong><\/td>\u600e\u4e48\u505a\uff1f<\/strong>How?<\/strong><\/td>\u5177\u4f53\u600e\u4e48\u505a\uff1f<\/strong>What\/Who\/When?<\/strong><\/td><\/tr>
Objective<\/strong>
\u76ee\u7684<\/strong><\/td>		Goals<\/strong>
\u76ee\u6807\uff08\u6570\u5b57\uff09<\/strong><\/td>		Strategies<\/strong>
\u7b56\u7565<\/strong><\/td>		Measures<\/strong>
\u8861\u91cf\uff08\u6570\u5b57\uff09<\/strong><\/td>		Execution\/Action<\/strong>
\u884c\u52a8<\/strong><\/td><\/tr>
\u88ab\u5927\u5b66\u5916\u6587\u7cfb\u5f55\u53d6\uff0c\u6210\u4e3a\u8bed\u8a00\u4e13\u624d\uff08\u4e09\u5e74\uff0c2024\u5e74-2026\u5e74\uff09 <\/td>1\u3001\u4e00\u5e74\u5185\u8003\u83b7\u88ab\u5927\u5b66\u5f55\u53d6\u7684\u6210\u7ee9\uff083A\uff0c2022\u5e74-2023\u5e74\uff09

2\u3001\u6bcf\u6708\u7ebf\u4e0a\u6d4b\u8bd5\uff08\u4eca\u5e7411\u6708\u5f00\u59cb\uff09

3\u3001\u6bcf\u5468\u8865\u4e60\uff082\u660e\u5e741\u6708\u5f00\u59cb\uff09<\/td>		1\u3001\u5b8c\u6210\u6bcf\u4e2a\u79d1\u76ee\u7684\u5f80\u5e74\u8003\u9898

2\u3001\u5b8c\u6210\u6bcf\u4e2a\u79d1\u76ee\u4e00\u672c\u4e60\u9898\u96c6

3\u3001\u63d0\u5347\u81ea\u5f8b\uff0c\u81ea\u5df1\u6574\u7406\u7b14\u8bb0\u3001\u4e3b\u52a8\u5b66\u4e60

4\u3001\u8bb0\u5f55\u7ebf\u4e0a\u6d4b\u8bd5\u6210\u7ee9

5\u3001\u62a5\u540d\u8865\u4e60\u73ed\u00a0<\/td>		1\u3001\u4e00\u4e2a\u6708\u5b8c\u6210\u4e00\u5e74\u7684\u5f80\u5e74\u8003\u9898

2\u3001\u4e09\u5468\u5b8c\u6210\u4e00\u8bfe

3\u3001\u6bcf\u5468\u66f4\u65b0\u7b14\u8bb0\u672c

4\u3001\u6ce8\u518c\u7ebf\u4e0a\u5b66\u4e60\u7f51\u7ad9

5\u3001\u53c2\u52a0\u516d\u4e2a\u6708\u8865\u4e60\u73ed<\/td>		1\u3001\u5230\u5b66\u6821\u8d29\u5356\u90e8\u8d2d\u4e70\u5f80\u5e74\u8003\u9898

2\u3001\u5230\u4e66\u5e97\u8d2d\u4e70\u8001\u5e08\u63a8\u8350\u4e60\u9898\u96c6

3\u3001\u7528\u201c\u756a\u8304\u5de5\u4f5c\u6cd5\u201d\u8ba9\u81ea\u5df1\u81ea\u5f8b\uff0c\u628a\u8bb2\u4e49\u6574\u7406\u6210\u6210\u7b14\u8bb0

4\u300111\u6708\u5f00\u59cb\u6d4b\u8bd5

5\u3001\u660e\u5e74\u4e00\u6708\u5f00\u59cb\u8865\u4e60\u00a0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

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